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Friday, May 14, 2010

Book Review: Sway by Ori Brafman and Rom Brafman


Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman and Rom Brafman

Okay, I think I need to put a moratorium on behavioral economics books for a while. I did enjoy this, but it felt a little repetitive, although since this book came out in 2008, it's likely the books I read first were following this book, not the other way around. The KLM plane crash I read about in Checklist Manifesto, how "first-date" type interviews are bad was covered in What the Dog Saw as well as the O-ring failure's role in the Challenger Explosion. But the Brafman brothers saw the connections first.

This is a short, quick read. I did learn interesting things. I will totally be recommending the part about decision bias to a friend who is a bad judge of character. My dad (Econ Prof) has totally done the $20 auction (and also never lost money on it.) The Chameleon Effect was fascinating. what was different about this book as opposed to some of the other behavioral economics books, is that in other books I've learned things to do, and this one is more teaching what NOT to do.
If you like these sorts of books as much as I do, Sway is an awesome book. If you've read as many as I have, it might be a bit repetitive (not its fault.) Come on behavioral economics authors! Come up with new material! Pretty please? I really don't want to have to slack off on reading them because I do adore them.

2 comments:

christa @ mental foodie said...

I think I've borrowed this from the library, but had to return it without having time to read. Now I'll add it back to TBR because I like this kinda of book!

Have you read Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath? I enjoy that. I have just borrowed their new book "Switch".

Carin said...

I've added the Heaths books to my TBR list. I know that trying to stop reading the behavioral economics books is a lost cause anyway.