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Tuesday, May 11, 2010

Teaser Tuesdays

Teaser Tuesdays is hosted by Should Be Reading

Grab your current read. Open to a random page. Share two (2) “teaser” sentences from somewhere on that page. BE CAREFUL NOT TO INCLUDE SPOILERS! (make sure that what you share doesn’t give too much away! You don’t want to ruin the book for others!) Share the title & author, too, so that other TT participants can add the book to their TBR Lists if they like your teasers!

Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman and Rom Brafman

"It wasn't until Handwerker came up with a clever new ploy that his hotdogs really started selling. He recruited doctors from a nearby hospital to stand by his shop eating his hotdogs while wearing their white coats and stethoscopes."
The story of how Nathan's Famous finally took over Coney Island! The opinion of people who are considered of higher status (ie. doctors) is given more value by people, regardless of whether or not they actually know better. p. 45

4 comments:

Jennifer said...

Fascinating. he book sounds like it is an intriguing read. My TT: http://www.rundpinne.com/2010/05/teaser-tuesdays-forty-eight-x-lemuria.html

Becky (Page Turners) said...

This sounds really fascinating. Does that mean it's non-fiction? There used to be a show on tv here that looked at things like that. It was a documentary style thing, with hidden cameras filming real people. One of the things they did was spill rubbish all over the footpath. Then they dressed someone up in a uniform, very formal and official looking, who stood next to the garbage on the footpath and told passers by that he was the RUbbish Patrol. He asked people to pick up the rubbish and put it in the bin. And even though common sense tells you that there is no such thing as Rubbish Patrol, becuase of the uniform, people did what he said. Scary!

Anyhoo, I have a couple fo awards for you at Page Turners

Emma Michaels said...

This looks great! Amazing teaser! I read the most amazing book this week. I had used it for my Teaser Tuesday and loved it so much I decided to post my review today. Feel free to head over to my blog and check it out at http://EmmaMichaels.Blogspot.com and post your teaser in my comments!


Sincerely,
Emma Michaels

therubycanary said...

That's really interesting. I feel like I don't see much non-fiction on here, and it was a refreshing teaser. Have you ever seen the documentary called Manufacturing Consent?