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Monday, June 15, 2015

Book Review: Irrationally Yours: On Missing Socks, Pickup Lines, and Other Existential Puzzles by Dan Ariely

I have always enjoyed Dan Ariely's books, so this one was super-appealing: Dan answering questions written in by readers of the Wall Street Journal. I especially love that not all of them are serious (Dan's father writes in to complain that his son travels a lot and how can they get him to visit or call more?) The questions are usually paired up with cartoons from a New Yorker cartoonist. He does also answer more serious questions, but he always comes at them from the point of view of behavioral economics, so you don't get the moralistic tone of other advice columnists.

It's a fun, easy read (very easy, I read it in one day), giving you the practical and realistic answers behind why do do things or why we should do things. If you like this sort of thing, either advice columns and/or behavioral economics, this is a great quick distraction read.

The publisher sent me a copy of this book. 

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