Wednesday, February 22, 2012

“Waiting On” Wednesday: The Real Mad Men

“Waiting On” Wednesday is a weekly event, hosted here, that spotlights upcoming releases that we're eagerly anticipating. This week's pre-publication “can't-wait-to-read” selection is:

The Real Mad Men: The Wizards of Madison Avenue and the Memorable Ads that Shaped Our World by Andrew Cracknell

synopsis from the publisher:

Advertising is a business rooted in art, an art rooted in business, and it reached its peak in a specific place at a specific time: New York City at the end of the 1950s and into the '60s. Like AMC's award-winning drama Mad Men, this book looks at the industry that shaped a culture.

The Real Mad Men is a visual history of key major ad campaigns during the 1950s and 1960s and the people responsible for them. Beginning with the iconic VW campaign that kicked off the "Creative Revolution" it covers campaigns such as Avis, Alka Seltzer, Benson & Hedges 100s, Volvo, Chivas Regal, and Braniff Airways. The Real Mad Men reveals the true players of Madison Avenue in the era of the "Mad Men" and provides a behind-the-scenes look at key agencies, including 150 full-color illustrations of the main ad campaigns as well as numerous inset campaigns

This book is publishing 2/28/2011 by Running Press.

1 comment:

JC Jones said...

I bet this one is an eye-opener.